Barriers Buyer Personas De-duplication Validation 
Only B2B
NOVEMBER 28, 2019
You may have program objectives, buyer persona profiles as well as a content strategy but you have nothing to link them together. Imagine the number of hours that are wasted in just trying to manually standardize, validate, de-duplicate and upload the bad leads. Problem #4: Lead Quality Ignorance.
Only B2B
NOVEMBER 28, 2019
You may have program objectives, buyer persona profiles as well as content strategy but you have nothing to link them together. Imagine the number of hours that is wasted for just trying to manually standardize, validate, de-duplicate and upload the bad leads. Problem #4: Lead Quality Ignorance.
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