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5 Common Demand Generation Plan Problems to Avoid

Only B2B

You may have program objectives, buyer persona profiles as well as a content strategy but you have nothing to link them together. Imagine the number of hours that are wasted in just trying to manually standardize, validate, de-duplicate and upload the bad leads. Problem #4: Lead Quality Ignorance.

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5 Common Demand Generation Plan Problems to Avoid

Only B2B

You may have program objectives, buyer persona profiles as well as content strategy but you have nothing to link them together. Imagine the number of hours that is wasted for just trying to manually standardize, validate, de-duplicate and upload the bad leads. Problem #4: Lead Quality Ignorance.

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What Do You Need for Successful Nurturing?

ANNUITAS

In most cases, there are multiple people that make up the “buyer”, each having a different view and approach to buying decisions. Developing various profiles that match the multiple buyer personas will enable your company to better engage with each one through your nurturing program. It was closer to 800-1,000 per month.