You Need to Define an Effective Criteria for Lead Scoring
JANUARY 30, 2017
Knowing which of your sales leads have the highest potential to buy is key to effectively allocating your resources and optimizing your sales & marketing spend. We’ve touched on the idea of how to approach lead scoring , but this post will elaborate on defining a lead scoring criteria that fits your business’ needs, and more importantly, your target audience. Input from Sales and Customer Service. Your Step-by-Step Guide to Lead Scoring.