BANT Buyer Personas Lead Gen Sales Cycle 
Salesforce Marketing Cloud
FEBRUARY 8, 2024
To understand their needs and sell them on your solution, you need to define your ideal customer. To do this, create a buyer persona — a description of your ideal customer. Generate leads Now that you know your target audience, it’s time to start searching for them. Many sellers follow the B.A.N.T.
Salesforce Marketing Cloud
MARCH 15, 2024
How do lead qualification and nurturing work? What are some methods for nurturing leads? What are the current trends in lead generation? How do you measure the success of your lead gen strategy? What are the best practices for lead generation? Get the free guide What is lead generation?
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