budget vendor BANT Related Topics 
Belkins
FEBRUARY 20, 2020
Most common objections in sales stem not from the prospects’ individual opinions about your product, but from a simple concept: Budget , Authority , Need , Time (or BANT). So, don’t be surprised to hear ‘ I’ll need to sell this internally ’ in the end. Fear of the unknown.
Salesforce Marketing Cloud
MARCH 5, 2024
Budget: “What is your budget for addressing this need?” ” Their answer will not only tell you whether they can afford to work with your company, saving you time if they can’t, but will also guide which solutions you recommend. Authority: “Who has the authority to make this buying decision?”
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