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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. However, this is a mistake, as startups and mature companies have very different goals and priorities. Why do startup companies need go-to-market (GTM) strategies?

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. However, this is a mistake, as startups and mature companies have very different goals and priorities. Why do startup companies need go-to-market (GTM) strategies?

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How to Create a Promotional Plan (with Examples & Strategies)

Single Grain

Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan? A promotional plan is a strategic document that outlines your company’s marketing and advertising efforts over a specific period.

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Guide to Competitor Analysis in 2021

Sharpspring

an agency, you want to help your clients set themselves apart. As an agency, conducting a competitor analysis puts you right in the middle of your clients’ industries. If you’ve been in marketing for any period of time, you’re probably familiar with SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats.