The Power of Persuasion: 3 Psychology Principles for B2B Marketers
Engagio
SEPTEMBER 10, 2018
Researchers from Villanova University and Temple University gave college students a series of over 140 plausible statements on random topics the students wouldn’t normally be familiar with; half were true and half were lies. In a study on banner ads , college-aged students were asked to read an article online while banner ads were displayed.
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