The 8 Layers of a B2B Web Marketing Plan
WebMarketCentral
OCTOBER 8, 2008
One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. At the core is SEO—simply making your website "findable" through organic search to buyers who are looking for what you offer. In addition, your ad isn't competing with any other content in the email message.
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