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The 8 Layers of a B2B Web Marketing Plan

WebMarketCentral

One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. At the core is SEO—simply making your website "findable" through organic search to buyers who are looking for what you offer. In addition, your ad isn't competing with any other content in the email message.

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Different Types of Online Advertising to Increase Brand Awareness

Single Grain

From native to display ads, this article will break down the different types of online advertising you may wish to consider for your marketing plan. Work With Us Display Ads As the name suggests, display ads are visual. Note: We will discuss some of the most prominent ones, such as native ads, later in the article.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? How many journalists also maintain blogs?