Televerde

OCTOBER 30, 2019

Spending on podcast ads has increased from $69 million in 2015 to an expected $402 million this year (2019), and that number is only expected to rise in the next years. Podcast ads result in an average 14% lift in purchase intent for brands who advertise in business products. Pacific Content, 2019). Pacific Content, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Anteriad

APRIL 25, 2023

Banner ads A web banner or banner ad is online advertising delivered by an ad server. It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. Marketing to buyer intent typically produces better ROI because the buyer intent shows their level of buying readiness.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Banner ads A web banner or banner ad is online advertising delivered by an ad server. It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. Marketing to buyer intent typically produces better ROI because the buyer intent shows their level of buying readiness.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84