Valasys

JUNE 10, 2019

Signing up for newsletters, webinar registrations & requesting price quotes are signs that imply a buying intent. We, at Valasys Media, leverage tailored ABM campaigns to best suit the needs of our clients, to help them optimize their ROMI & overall revenue.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Valasys

AUGUST 12, 2019

Assimilate the intent Data for Targeting : . With the progression of Artificial intelligence (AI) & Machine Learning (ML), the methodologies for intent-based targeting of prospects have evolved. Following are some of the ways to merge first & third party intent –data to help the marketers optimize their ABM campaigns: a.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

MARCH 12, 2020

Optimized in-store applications contribute to the optimized omnichannel experiences of the customers & lead to the optimized sales revenue & the Return on Marketing Investment (ROMI). This includes the analysis of the insights derived from the first & third-party intent data.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Valasys

OCTOBER 10, 2019

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Valasys

JUNE 25, 2019

The entire process of reaching out to the right set of decision-makers including the influencers in the B2B marketplace by fixing appointments to bolster the Return on Marketing Investment (ROMI), as well as the Return on Investment (ROI), falls under the realm of B2B Sales Appointment Services. Thus, sales cycles are prolonged.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Valasys

MARCH 25, 2020

Often the sign-up forms can be used to capture the demographic, firmographic, technographic and intent-specific details of the clients. The intent analysis also helps in assigning the prospects to specific clusters before hyper-personalized campaigns can be expected to engage with the prospects and convert them down the sales pathway.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

DemandBase

OCTOBER 10, 2018

Set the intention to get yourself educated. Here are a few sample categories where they saw improved results: initial contract value, customer lifetime value, upsell / cross-sell revenue, close rates, and ROMI (return on marketing investment). The same is true of ABM! Organizations like the ITSMA (a.k.a. But there’s more to the story.

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

Valasys

JUNE 24, 2019

Prospects with buying intent show several different research methodologies that can also be used to segment them & then, based upon the respective stages of their individual buying-cycles, targeted content can be used to expedite their journeys through the sales funnel & boost sales conversions. .

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

SEPTEMBER 26, 2019

In general, YouTube searches have a higher click-through rate (CTR) than the home source (from Browse features), because the search viewers have a greater intent to watch. KPIs at this stage include the following: Clicks Conversions & Purchase Intent upsurge (Increase in the intention of the prospects to make a purchase).

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

JULY 26, 2019

The organizations will be able to employ the improved API to optimize their core Account-Based Marketing endeavors, such as: Creating & serving hyper-targeted B2B ads to the clients through omnichannel marketing strategies to eliminate ad waste & to optimize the Return on Marketing Investment (ROMI).

API 40

API SIC Paid Search Agency Optimization 40

Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). A predictive content strategy in-turn is based on the first & third-party intent-data. & According to a report by Loyalty360.org Read more on How to Build Customer Loyalty with Content Marketing.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

OCTOBER 24, 2019

The coalescence of artificial intelligence (AI) with the intent data along with other marketing automation tools has made B2B marketing all-encompassing & multi-channeled. B2B marketing of late has expanded its realm & marketing practices are increasingly getting inter-disciplinary in nature.

Marketing AI 40

Marketing AI Creativity B2B Marketing Marketing & Strategy 40

Valasys

AUGUST 30, 2019

They show strong marketing intents for the marketers to bank upon & gear themselves up; just like pages in the tarot world that carry messages to the knights. As Gen Z has a shorter attention span, its intent-based targeting is a must-have for any marketing strategy to appeal to them.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

JUNE 25, 2019

This is done by competitively analyzing social media content & ad strategies & finding out the vital KPIs that help boost the Return on Marketing Investment (ROMI) from social media endeavors. .

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Valasys

AUGUST 27, 2019

The collection of the intent data of the prospects further helps the marketers in optimizing their email marketing campaigns by creating highly-tailored & intelligent pieces of content.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

AUGUST 22, 2019

Oftentimes, prospects who perform a local search have a greater intent to buy. Targeting keywords with local intent is an excellent idea to optimize the search results for local businesses. The pieces of content should resonate with the intent of the local prospects. The topic research tools by SEMrush viz.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

ClearVoice

JULY 27, 2023

Applied to life.” — 3M We know that Romy and Michelle from the movie didn’t invent Post-Its… But who did? There’s an unsubstantiated but persistent origin story that Teddy Roosevelt himself came up with the slogan after having a cup of coffee.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

ClearVoice

APRIL 17, 2019

We know that Romy and Michelle from the movie didn’t invent Post-Its… But who did? There’s an unsubstantiated but persistent origin story that Teddy Roosevelt himself came up with the slogan after having a cup of the coffee. There is no substitute.” — Porsche. “Don’t let a 1% difference cost you twice as much.”

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

Valasys

AUGUST 19, 2019

Competitively benchmarking the best & relevant keywords for niche-specific audiences can help the marketers in strategizing & executing their content strategies around those keywords to optimize the return on their marketing investments (ROMIs). .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

SEPTEMBER 25, 2019

Content Syndication abides by the excellent practices of inbound marketing & isn’t motivated by an explicit intent to sell. Lead Volume: The syndication strategies need to generate a bare minimum number of qualified leads to justify the Return on Marketing Investment (ROMI). Wrapping It Up.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

ClearVoice

APRIL 12, 2021

Anderson said that “focusing on your ICP allows you to focus on the segment of the market where you’ll see the highest return on your marketing investment (ROMI) with the highest margins because of higher LTV (customer lifetime value). Better fit = less churn = higher profit per customer over time.”

Work Management 121

Work Management Ideal Customer Profiles Segmentation Marketing Management 121

Valasys

AUGUST 6, 2019

KickFire recently incorporated all-new IP for the segment-specific firmographic & intent data targeting of the key accounts. AI & machine learning platforms such as Genesys Altocloud are already being used by marketers to drive sales by intent-based segmentation of the personas & audiences into refined clusters.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 9, 2019

The mid-2000s witnessed link building & keyword stuffing as main practices, which are still in practice ; however, they soon became lackluster in late-2000s when Google updated their algorithm, which was inclined towards intent-based targeting of the prospects.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

NOVEMBER 4, 2019

Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. Ways Content Personalization Benefits B2B Marketers.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). Furthermore, prospects can also be segmented based on their intent-data.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Televerde

OCTOBER 30, 2019

Podcast ads result in an average 14% lift in purchase intent for brands who advertise in business products. 91% Of marketers agree that return-on-marketing-investment (ROMI) is a top priority. Pacific Content, 2019). Pacific Content, 2019). On millennials: 73. Voice search is expected to be a $40 billion channel by 2022.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Valasys

AUGUST 28, 2019

Aligning the innovative strategies to meaningful metrics & linking those metrics with the business Key Performance Indicators (KPIs) of the brands helps the marketers in tracking their endeavors & justifying their returns on marketing investment (ROMI) along with A/B testing their tactics for optimizing their sales revenues.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

SnapApp

FEBRUARY 5, 2019

According to Nicolas Straut: “By targeting and ranking for less-competitive, long-tail keywords, we’ve drawn high-intent customers to our site and converted them with both quizzes and CTAs within highly-informative content.”. We send personalized content to our leads via workflows and e-mails,” says Romy Fuchs of BEE Inbound AG. “We

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

Valasys

APRIL 3, 2020

The audience segmentation is based on several criteria such as demographic, firmographic, technographic, psychographic, fit-data, intent-data , past browsing history, research methodologies and buying behaviors of the customers. This helps in audience segmentation and in identifying the unique attributes of each segment.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

JULY 16, 2019

However, marketing automation platforms such as Salesforce Pardot, ActiveCampaign, Autopilot, HubSpot Marketing Automation, ONTRAPORT, SharpSpring, Sendinblue, Lead Liaison & Marketing 360, have made the task of amassing data from various points & sorting it based on the intent signals of prospects, much easier.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

AUGUST 8, 2019

The upsurge in these KPIs directly resonates with the positive performances of the campaigns, directed towards an optimized Return on Marketing Investment (ROMI). Focusing on the first & third party intent data allows marketers to understand their spending habits as well as what incentivizes them.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Valasys

JULY 8, 2019

Visually appealing pieces of content weaved in the form of stories, videos in particular when employed in B2B marketing, help in convincingly fostering customers’ rendezvous & simultaneously help the marketers in optimizing the Return on Marketing Investment (ROMI).

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56

Convert

OCTOBER 25, 2022

Rafael Romis, Founder of Weberous Web Design. The intention, according to FTC documentation, is “to trick consumers into taking particular actions in the company’s interest.” Rafael Romis. For example, how about A/B testing free shipping thresholds? Or discount offers to capture emails? Kaitlyn Fostey. Kat Garcia.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Buzz Marketing for Technology

MARCH 6, 2017

Intentions are necessary but not sufficient. Guest post by: Romi Mahajan. Gut instinct is fine but gut instinct inflected with timely, contextual, and comprehensive knowledge of relevant data is a winning strategy. While the idea of being “data-driven” is fundamental and powerful, most organizations fall short.

ROMI 134

ROMI Work Management Conference High Quality Lead 134