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The Point
MARCH 17, 2015
The traditional media ecosystem – one characterized by vast operational complexity and superfluous middlemen – has been ripe for both disruption and what the analysts call “disintermediation.” HS) I remember back in 2012 when companies like Demandbase and Bizo (now part of LinkedIn ) first announced “company targeted advertising.”
The ROI Guy
NOVEMBER 4, 2010
IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. To engage better with skeptical buyers, sales could use benefit calculators and ROI tools to help quantify the impact that various solutions and options could have to the customer’s bottom-line.
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