Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud
Hubspot
DECEMBER 12, 2014
How much money do you think you''re wasting on paid advertising? A new study from ANA , in which online ad purchases by 36 major U.S. brands were tracked between August and September 2014, found that 11% of online display ads and 23% of video ads aren''t actually displayed to real people. How Impression Fraud Works.
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