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A Guide to Retargeting (Remarketing) for B2B Marketers

KoMarketing Associates

Cost per lead, cost per acquisition, or cost per sale can easily be defined with PPC. Instead of simply hoping your customer returns, you place targeted ads on other sites they visit to make sure your brand is on their mind as they browse the web.

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Video Email Marketing: How to Boost Your Sends with Video

Vidyard

Video in email captures people’s imagination in a way that text just can’t— especially in B2B , where buyers want to see interesting things, but all too often, don’t. Increase opens: The word “Video” can increase opens 19%. Increase clicks: Video thumbnails can increase clicks 50%.

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Video Email Marketing: How to Use Embedded Video to Boost Sends

Vidyard

We made a video version of this blog so you can do precisely that! There are a few simple things you can do to ensure your messages land successfully. What Kinds of Emails Can You Put Videos In? You can use it on pretty much any kind of email you want. The easy answer is, video can go anywhere and everywhere.

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Marketing Automation Trends for 2010

LeadSloth

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)