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A quick guide to in-game advertising, the next game changer for marketers

illumin

Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games.

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Outbrain’s Best of 2020: Case Study Edition

Outbrain

When was the last time you saw such a high CTR from a traditional banner ad? And 4:42 minutes, the average dwell time was 96% higher than the target. For example, Bosch promoted a cordless vacuum cleaner via Outbrain and tested the effect on brand perception and purchase intent. Samsung Case Study.

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The Complete Guide to Online Video Advertising

Outbrain

We’re talking significantly better results for completion rates and dwell time. A display ad is a paid advertisement that appears in the digital space, whether on a website, social media network or app. The earliest ones were the rectangular-shaped banner ads shown at the top of a site’s main content.