Terminus

JUNE 10, 2019

But, just because a company could buy your product doesn’t mean you should invest valuable time and resources in marketing to them. Your resources are scarce. Even if you sell a SaaS tool, there is a cost in people and resources for every customer you bring on. This is where your ICP comes into play. Funding: Yes.

Ideal Customer Profiles 20

Ideal Customer Profiles Enterprise Management Profiling Marketing Management 20

ClearVoice

MARCH 19, 2020

Think of it this way: Your content plan is made of building blocks (assets, reports, outreach) chosen based on the goals outlined in your content strategy. The more you invest in your marketing budget, the more outreach, lead generation, consumer engagement and profits you’re going to intrinsically generate. And, at what rate?

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Engagio

MARCH 23, 2020

There are at least 22 different stakeholders on average for enterprise deals, and even from the small and medium business (SMB) and midmarket deals, the average is seven or eight. When I joined, there wasn’t the bandwidth to execute proper account-based marketing. That’s just insane. Katie, how did you get started with ABM?

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Engagio

MARCH 23, 2020

There are at least 22 different stakeholders on average for enterprise deals, and even from the small and medium business (SMB) and midmarket deals, the average is seven or eight. When I joined, there wasn’t the bandwidth to execute proper account-based marketing. That’s just insane. What role does marketing play in this sales cycle?

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

There are at least 22 different stakeholders on average for enterprise deals, and even from the small and medium business (SMB) and midmarket deals, the average is seven or eight. When I joined, there wasn’t the bandwidth to execute proper account-based marketing. That’s just insane. What role does marketing play in this sales cycle?

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

There are at least 22 different stakeholders on average for enterprise deals, and even from the small and medium business (SMB) and midmarket deals, the average is seven or eight. When I joined, there wasn’t the bandwidth to execute proper account-based marketing. That’s just insane. What role does marketing play in this sales cycle?

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

There are at least 22 different stakeholders on average for enterprise deals, and even from the small and medium business (SMB) and midmarket deals, the average is seven or eight. When I joined, there wasn’t the bandwidth to execute proper account-based marketing. That’s just insane. What role does marketing play in this sales cycle?

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62