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3 Reasons to Add Email to Your Lead Follow-Up Process

The Point

Often inside sales can’t get to all leads quickly enough (for example, after a trade show) and email ensures that every lead is responded to promptly, eliminating the chance that opportunities will go missing due to (even temporary) issues of sales bandwidth.

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Seeking a World-Class CMO for Marketo

Adobe Experience Cloud Blog

By hiring a world-class marketing mind, leader and brand builder, we will be able to refine our message, enhance our brand, expand the management bandwidth and talent on the team, and double down on our already successful marketing. Creating content to fuel inbound and outbound lead generation. Lead Management. Telemarketing.

Marketo 48
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B2B Lead Management Market Heats Up

Online Marketing Institute

IF they have sales reps twiddling their thumbs, they start screaming for "more leads" and don't care how you get them. Smaller firms typically don't have the resource bandwidth to make this rotation feasible either. Their risk/reward profiles make them poor fits for sales and they wouldn'tlast a year in the field.