Martech

FEBRUARY 1, 2022

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. In some cases, marketers are weighed down by the costs of licensing all of these disparate systems.

Digital Experience Platform 90

Digital Experience Platform Digital Asset Management Enterprise Management Marketing Management 90

ClickZ

APRIL 22, 2020

30-second summary: It can be useful for senior marketers to have some prior experience in PR and product marketing. Successful marketing leaders ensure ongoing alignment between different areas of the business. Marketers should primarily be judged on their impact on revenue.

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Martech Advisor

JANUARY 21, 2020

What Is the Difference Between a CMS and a DXP? What Is the Difference Between a CMS and a DXP? Digital experience platforms are the latest buzz in the martech space. Digital experience platforms (DXPs) enable organizations to deliver personalized experiences to their audiences across different touchpoints.

CMS Development 57

CMS Development Digital Asset Management Enterprise Management Work Management 57

chiefmartech

SEPTEMBER 29, 2019

The theme of my keynote talk at the MarTech conference earlier this month was “platforming marketing.” I’ve spent much of my career thinking about two broad topics: marketing and platforms. Embedded — a centralized martech/marketing operations role/team. What benefits would that offer?

Marketing Automation Services 92

Marketing Automation Services Work Management CMS Development Marketing Management 92