Unbounce

JULY 7, 2021

At the end of the day for us, it’s all about bandwidth. This brings us to the magic question: What exactly differentiates conversion intelligence from your current marketing stack in getting you in front of more potential customers? Or that by adding a video to a lead-gen campaign page, you might be lowering your conversion rates?

Marketing AI 145

Marketing AI Conversion Paid Search Agency Landing Pages 145

Webbiquity

MAY 20, 2014

Testing and Optimization: Radical website redesign program improves lead gen 89% by MarketingSherpa. He writes that “Through optimization, the sign-up process was shortened, and free trial sign-ups increased 55.3%, and the overall redesign of the entire website garnered a 89% lift in lead generation.”

Design 100

Design Marketing Websites Effectiveness Landing Pages 100

Online Marketing Institute

JULY 31, 2009

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. Smaller firms typically don't have the resource bandwidth to make this rotation feasible either.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40