Advertising Mediums Bandwidth Differentiation Lead Gen 
Unbounce
JULY 7, 2021
At the end of the day for us, it’s all about bandwidth. This brings us to the magic question: What exactly differentiates conversion intelligence from your current marketing stack in getting you in front of more potential customers? Or that by adding a video to a lead-gen campaign page, you might be lowering your conversion rates?
Online Marketing Institute
JULY 31, 2009
Positioning yourselves as “lead management” does not help differentiate what you REALLY do. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. Smaller firms typically don't have the resource bandwidth to make this rotation feasible either.
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