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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

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Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit

KoMarketing Associates

The KoMarketing team was pleased to attend the brand storytelling conference to learn more about the Skyword platform, connect with industry peers, and sit in on a variety of sessions and workshops offering best practices on content creation and execution. Think for a moment about the last time you consumed a memorable piece of content.

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When It Comes to Content Amplification, Employee Advocacy Is Worth More Than Any Check

Content Standard

Now you’re on track to becoming a brand storyteller at scale, and your program is churning out 10+ stories a week for your blog. Successful content marketers understand this, and they are dedicating more budget to content amplification strategies. Don’t make that mistake! The answer may be sitting right next to you.

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Social Media Marketing for HealthTech Companies

Golden Spiral

We help each of our clients define or refine their Buyer Matrix, our proprietary tool for mapping specific buyer problems to our clients’ solutions. Posts on social media can cause massive surges in business or take down an individual’s reputation. In this article, we will examine: Organic Social Media Strategy for HealthTech Companies.

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5 Reasons to Choose Video Content to Tell Your Brand Story

Content Standard

“We often use videos for launches of new collections like our special edition notebooks where we can connect with the narrative world of our brand partners,” said Erik Fabian, Director of Brand & PR at Moleskine America. The online universe streams more than 38.2 billion videos per year, up 43 percent since 2014.

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5 Reasons to Choose Video Content to Tell Your Brand Story

Content Standard

“We often use videos for launches of new collections like our special edition notebooks where we can connect with the narrative world of our brand partners,” said Erik Fabian, Director of Brand & PR at Moleskine America. The online universe streams more than 38.2 billion videos per year, up 43 percent since 2014.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

How are marketers planning to allocate budgets this year? What social media tool helps small business double their reach on Twitter? What percentage of Fortune 100 companies are on Twitter? Which social networking site is used by 92% of senior marketing executives? How do B2B social media marketing practices differ from B2C companies?