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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. Read on for details about shared SMB marketer pain points.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

They need solutions but have limited bandwidth and attention. Meanwhile, the top three challenges for marketers are generating website traffic and leads (63%), proving the ROI of marketing activities (40%), and securing enough budget (28%). Just 4% of B2B marketers say they have well integrated influencer marketing programs.

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Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Posted by Tom Pisello at 1:36 PM Email This BlogThis!

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4 ways social media can revitalize small business competition

Sprout Social

According to the Sprout Social Indexâ„¢, 45% of SMB marketers say data from social is viewed as strictly a marketing team resource in their organization. But social data is a powerful tool that can strengthen each area of your business and help resource-strapped SMBs flourish. Ride the social commerce wave.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

How are marketers planning to allocate budgets this year? What social media tool helps small business double their reach on Twitter? “70% of social media users between the ages of 18-34 regularly use Facebook more than other sites such as MySpace, Twitter, and Classmates.com,&# and women use Facebook more than men.

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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Top Content Marketing Tools for Startups 3.2 Top SEO Tools for Startups 3.3 Top Social Media Marketing Tools for Startups 3.4 Top Email Marketing Tools for Startups 3.5 Top Website Tools and Resources for Startups 3.7 Top Event Marketing Tools and Resources for Startups 4. Top SEO Tools for Startups 3.3

Startups 148
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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Top Content Marketing Tools for Startups 3.2 Top SEO Tools for Startups 3.3 Top Social Media Marketing Tools for Startups 3.4 Top Email Marketing Tools for Startups 3.5 Top Website Tools and Resources for Startups 3.7 Top Event Marketing Tools and Resources for Startups 4. Top SEO Tools for Startups 3.3