Metadata

SEPTEMBER 28, 2022

Use image or video ads on Facebook and LinkedIn? There’s also no denying that video ads are out of reach for some due to nothing more than bandwidth or creative restraints. In fact, they drive a better cost per lead (CPL) than video ads. This is how you should think about your image ads on Facebook and LinkedIn.

Paid Search Agency 52

Paid Search Agency Ads Practices Cost per Lead 52

Metadata

SEPTEMBER 20, 2023

If you haven’t read our benchmark report, here’s the average CPO across LinkedIn and Facebook: CPO on LinkedIn (Left) vs. Facebook (Right) Pre-April 2022 My initial thought was, Why’s this shocking? To build quality campaigns, experiment at scale , and maximize their budget , demand gen pros need better access to performance metrics.

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

SnapApp

APRIL 25, 2018

Potential customers want tools that will seamlessly fit into their workflow with little setup time, and they want to find that information without a salesperson guiding the process. I'm obsessed with making sure we're creating something valuable with our content marketing programs and not just contributing to the noise.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Potential customers want tools that will seamlessly fit into their workflow with little setup time, and they want to find that information without a salesperson guiding the process. I’m obsessed with making sure we’re creating something valuable with our content marketing programs and not just contributing to the noise.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91