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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

data warehouse, GitLab) Type of business (e.g. Okay, now let’s help businesses provide benefits. We knew we were ready to expand when we felt like, one, we were getting customer love and, two, we had sufficient engineering bandwidth to go and build the features and products without letting go of the previous customer audience.

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We’re Breaking Free: Why It’s Time for Demand Gen Marketers to Own Their Data

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That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Meanwhile, tapping a Marketing Ops team or agency on the shoulder is excellent for bandwidth, but you don’t always get answers quickly. Does Facebook or LinkedIn drive a better CPO?