Content Marketing Institute

MAY 31, 2018

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.

Digital Asset Management 103

Digital Asset Management Enterprise Management Work Management Marketing Management 103

Content Standard

MARCH 14, 2016

At the start of the digital publishing movement, Web copy was essentially a mirror-rendition of the print version, with a few loud banner ads for kicks. These publishers were just skimming the surface of digital storytelling. We now live in the era of digital content. From Hardcover to Software.

Digital Asset Management 40

Digital Asset Management Enterprise Management Classified Ads Marketing Management 40

Content Standard

MARCH 14, 2016

At the start of the digital publishing movement, Web copy was essentially a mirror-rendition of the print version, with a few loud banner ads for kicks. These publishers were just skimming the surface of digital storytelling. We now live in the era of digital content. From Hardcover to Software.

Digital Asset Management 40

Digital Asset Management Enterprise Management Classified Ads Content 40