PureB2B

MAY 13, 2022

It involves turning the B2B data into something that businesses can visualize and interpret, providing intelligence into what has happened and how the organization has performed. With the right technology solutions, data intelligence can help organizations to optimize various aspects of their sales and marketing strategies.

Analytics 62

Analytics Work Management Marketing Management Allocation 62

DealSignal

MARCH 22, 2023

According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. The best way to approach personalization is to first create buyer journey maps that are based on historical data. This means analyzing each marketing channel’s performance.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

DealSignal

JANUARY 25, 2023

Are you ready to take your B2B marketing game to the next level? Look no further than account-based marketing (ABM) tactics. With the advancements in marketing technology leveling the playing field, you can leverage ABM tactics to not only hit your monthly numbers, but exceed them.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Inbox Insight

NOVEMBER 23, 2022

What is B2B lead generation? Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. It is a critical part of every B2B marketing strategy, and one that requires careful planning and execution.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98