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Deliverability Blunders & How They’re Solved

eDataSource

Death, taxes… and deliverability blunders. During our client conference this fall, we had a chance to chat with five of the industry’s leading email experts, and had them spill the beans on the biggest deliverability blunders they’ve encountered. We laughed, we cried, we pinky swore to clean our lists. She didn’t ask us.

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B2B data decay and list rental – buyer beware!

Biznology

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. Internal lists are primarily customer or past lead lists.