Chris Koch

NOVEMBER 7, 2012

I agree (journalism’s future will be determined by its ability to create a business model that pays better than the current one: giving away content for free and charging way too little for ads), but I think he missed the more important disruptive power that platforms like BrandVoice really do have: to disintermediate traditional marketing.

Disintermediation 100

Disintermediation B2B Marketing Marketing Management Paid Search Agency 100

Martech

OCTOBER 10, 2022

The growing impact of B2B internal disconnects is limiting our customer relationships, affecting our revenue results and hamstringing our go-to-market (GTM) teams’ productivity. While there is a long list of gaps, we have identified three debilitating B2B “disconnects” to focus on. 4 tips for addressing B2B disconnects.

Marketing Analytics Tools 119

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 119

Metadata

FEBRUARY 22, 2021

B2B Category Creators Episode 6 Complete Transcript Gil Allouche: Welcome everyone to the Category Creator podcast. Until the category crosses, and I think Geoffrey Moore is really right, until it becomes more mainstream. My name is Gil Allouche. I’m the founder and CEO of Metadata. Gil Allouche: Awesome. They do emerge.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

xiQ

AUGUST 8, 2015

Selling has always been more about the buyer than the seller. The AIDA model and its variants are the basis for sales funnels at many B2B firms. With these changes in mind, understanding where customers are, and how to interact with them appropriately in a given stream, are now central to effective selling. by: Frank V.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

Selling has always been more about the buyer than the seller. The AIDA model and its variants are the basis for sales funnels at many B2B firms. With these changes in mind, understanding where customers are, and how to interact with them appropriately in a given stream, are now central to effective selling. by: Frank V.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Engagio

JANUARY 9, 2017

According to the SiruisDecisions 2016 State of ABM study, 70% of all B2B companies focused on driving account based marketing programs. Their study showed that B2B marketers experienced a 171% lift in their average annual contract value (ACV) when implementing ABM strategies. Yes, we’ll give you ours, but we wanted to provide you more.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88