B2B CPA CPM Forrester 
Hubspot
JULY 15, 2020
In essence, account-based marketing is just a smarter way to do B2B marketing. Even before the world changed, Forrester showed that 65% of B2B buyers prefer to conduct their purchase research online rather than work with a salesperson (and we know that's who you had staffing your booths). The resounding answer? Go digital.
Single Grain
JUNE 30, 2022
Dive Deeper: How B2B Firms Can Acquire Leads with Programmatic Ads. Advising intelligent bidding strategies to maximize conversions and reduce cost-per-acquisition (CPA). AMP Agency uses next-gen programmatic media buying tools such as Forrester, MRI, and Nielsen to get a robust understanding of the brand’s target audience.
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