B2B PPC Strategy and Tactics for B2B Digital Marketing
The ABM Agency
JANUARY 8, 2021
Pay-per-click (PPC) advertising has become one of the most common B2B digital marketing channels due to the immense value it brings to the table—for every $1 spent on PPC advertising through Google Ads, there’s a return of almost $2. What Is B2B PPC? Some common PPC ad formats and their benefits include: .
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