B2B Buying Cycle DemandBase In-market Buyers 
Martech
MAY 10, 2022
Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. A different kind of B2B buyer. Read next: The B2B customer journey is set on a digital track.
TrustRadius Marketing
OCTOBER 3, 2022
To adapt to this shift in buying behavior, brands not only need to consider new avenues such as intent data, but they also need to dig deeper into the best intent data sources for prospecting new customers. By aligning good top-funnel indicators with true in-market signals, brands can create an intent-driven strategy that drives results. .
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