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3 of the Best Pay-Per-Click Advertising Platforms for Law Firms 

Go Beyond SEO

Professional Environment: As a professional networking platform, LinkedIn provides a more business-focused environment compared to other social media platforms. This means that users are more likely to be receptive to business-related content, including ads from law firms.

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3 of the Best Pay-Per-Click Advertising Platforms for Law Firms 

Go Beyond SEO

Professional Environment: As a professional networking platform, LinkedIn provides a more business-focused environment compared to other social media platforms. This means that users are more likely to be receptive to business-related content, including ads from law firms.

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

There are also tons of ways to reduce your cost-per-click (CPC). You can easily use automated rules to increase bids for your high-converting, low cost per conversion keywords (or decrease bids for keywords that aren’t doing so well). Next, enter an ad group name and enter your target CPM bid.

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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

Some days B2B marketing discussions seem more like a reading of alphabet soup. If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. Is there an abbreviation or acronym you see regularly in B2B marketing that isn’t listed here?

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130 most important social media acronyms and slang you should know

Sprout Social

B2B – Business to business. Refers to companies that cater to the needs of other businesses. B2C – Business to consumer. CPC – Cost per click. This is the dollar amount you pay for every person who clicks on your ad. CPM – Cost per thousand impressions or cost per mile.

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The Big List of Content Marketing Acronyms

Brandpoint

PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. Ideally, your ad-value equivalency will be much higher than what it cost to create the earned media. B2B: Business-to-Business. B2C: Business-to-Consumer.

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Online advertising glossary

Choozle

Business-to-business (B2B): The exchange of product or services from one business to another business. Business-to-consumer (B2C): The exchange of product or services from a business directly to a consumer. Cost-per-click (CPC): Cost-per-click means advertisers pay each time a user clicks on the ad.