Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. The main reason this is an acute challenge for B2B marketers is the high level of risk inherent in The B2B Decision Process. And this is where many B2B marketers stumble.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Marketing Insider Group

MAY 17, 2010

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So the focus is really on a new kind of leadership. It also gave me the ability to directly measure analyst, media, blogger, and customer sentiments and comments about our company, our products, and our employees.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So the focus is really on a new kind of leadership. It also gave me the ability to directly measure analyst, media, blogger, and customer sentiments and comments about our company, our products, and our employees.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100