Remove B2B Thought Leadership Remove Differentiation Remove Online Marketing Remove SWOT
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Marketing Planning Process for Professional Services

Hinge Marketing

Benefits of the Marketing Planning Process. It’s important to take a thoughtful, step-by-step approach to your marketing plan. A good marketing plan should take you, to some degree, outside your comfort zone and question everything you’ve done to date and why you thought it would work.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010.

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Strategic Marketing for Professional Services

Hinge Marketing

This follow-the-herd marketing mentality, of course, does nothing to differentiate the firm from all the other mid-sized firms out there. Now, let’s contrast this approach against a similarly sized firm that has taken a strategic approach to their marketing. Strategic marketing done right. Hyper-targeted advertising.