Three “Lies” That Plague B2B Businesses Today (Part Two of Three)
ViewPoint
SEPTEMBER 13, 2016
Cold calling is dead. The issue is, should we be waiting until the customer is ready for us to be engaged or should be offering greater leadership by engaging earlier. It’s like responding to the RFP that you haven’t written. In case you missed it, read part one of this series and see for yourself if cold-calling is dead.
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