Remove B2B Sales Remove Demonstrating Intent Remove Forrester Remove Intent Data
article thumbnail

How to Use Intent Data to Identify Sales-Qualified Leads (SQLs) and Win More Deals  

Only B2B

What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads. This emphasizes the critical need to identify sales-qualified leads primed for conversion. This emphasizes the critical need to identify sales-qualified leads primed for conversion. But how does it work?

article thumbnail

Content + Intent Data: The Rise of First-Party Data

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

But they’re not asking for help from your sales team. The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. Unfortunately, sales does not reward second or third place.

article thumbnail

What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

But they’re not asking for help from your sales team. The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. Unfortunately, sales does not reward second or third place.