Martech

OCTOBER 14, 2022

There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns. What is a chief marketing officer (CMO)? You need a storyteller.

CMO 119

CMO Demand Generation Agencies Advertising Agencies Work Management 119

Tony Zambito

NOVEMBER 1, 2010

In the global business and digital world of today, and particularly in B2B markets, a monumental shift is occurring in our percepts of buyer behavior and buyer strategy.    B2B buyers today desire the totality of end-to-end experience in addition to products and services that help them to meet goals and solve challenges. . 

Design 100

Design Buyer Personas B2B Thought Leadership Lead Ranking 100

Sword and the Script | B2B

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Management 129

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

ClickZ

JULY 31, 2019

CZ: Who is your target customer? Specifically, when success depends on aligning across sub-teams such as brand, product marketing, demand generation, communications, public relations, visual merchandising, etc. Companies with significant organizational complexity in their marketing department.

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

BDB

SEPTEMBER 27, 2023

In this guide, we will focus on information seeking leads (ISLs) – a portion of your target audience who is actively looking for information about a challenge they are facing – and examine both the channels and tactics that can generate them. But what’s the most efficient way to generate truly engaged leads?

Paid Content 26

Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26