Martech

OCTOBER 14, 2022

There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns. Big advertising agency experience is also a plus.

CMO 119

CMO Demand Generation Agencies Advertising Agencies Work Management 119

Sword and the Script | B2B

DECEMBER 26, 2023

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. This year, we saw in-house teams get downsized and agency budgets get reduced.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Management 129

Tony Zambito

NOVEMBER 1, 2010

In the global business and digital world of today, and particularly in B2B markets, a monumental shift is occurring in our percepts of buyer behavior and buyer strategy.    B2B buyers today desire the totality of end-to-end experience in addition to products and services that help them to meet goals and solve challenges.

Design 100

Design Buyer Personas B2B Thought Leadership Lead Ranking 100

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

ClickZ

JULY 31, 2019

Organizations needed software and services to help them scale campaigns and content effectively across their global markets and teams. . Percolate : While we partner with a wide variety of companies, the customers that receive the most value out of our technology and services have the following attributes: .

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

BDB

SEPTEMBER 27, 2023

INFORMATION SEEKING LEADS (ISLs-) Prioritising lead generation When it comes to budget allocation, B2B marketing leaders are increasingly ranking lead generation as their major spending priority. of salespeople report that better sales and marketing alignment helps them to close more deals, while 20.3% What is an ISL?

Paid Content 26

Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26