markempa

OCTOBER 21, 2013

When you consider there will always be changes in buyer behavior at play that will likely result in the need for rapid changes to your B2B marketing efforts, it becomes apparent that effective data hygiene is an ongoing process. Use a large enough list to sample test vendor accuracy. How do you handle data hygiene?

Data Hygiene 120

Data Hygiene Work Management Marketing Management Vendors 120

DiscoverOrg

JULY 6, 2016

Looking for a No-BS podcast that will elevate your sales results? Brian Burns, host of the weekly podcast, “ The Brutal Truth ,” interviews leaders in the sales space and offers key insights into succeeding. Accurate Data Allows You to Achieve Higher Sale Commissions. How to Use Deep Data Intelligence.

Burn Rate 120

Burn Rate Peer-to-peer Data Hygiene Correlation 120

Biznology

FEBRUARY 28, 2014

As a B2B marketer, I am always interested in new customer data sources, so I feel compelled to at least give them a listen. Do they have a company page on LinkedIn? Do they claim some kind of guaranteed level of the accuracy for their data? (Photo credit: Tim Morgan). I am, and I hate it. Any other ideas out there?

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80