article thumbnail

Does Your Sales Team Know How to Follow-Up on a Lead?

ViewPoint

Today we will discuss why it’s vital for marketing to develop a training guide for sales so all are on the same page as far as understanding what constitutes a lead in your organization, and what’s the best way to follow up on one. Organizations should strive for lead acceptance rates that are 90 percent or better.

article thumbnail

The 10 most fascinating people in B2B Marketing in 2015

Biznology

His organization provides a host of publications, lively events, training, and networking opportunities serving the B2B marketing community. I wish I could explain why the U.S. has struggled to sustain similar businesses. Theresa and I were thrilled to share the case in our new book. Great job, Mark!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Six great blogs for B2B Marketers

Biznology

His organization also manages a thoughtful and wide-ranging discussion on the B2B Lead Roundtable group on LinkedIn. I was honored to contribute a guest post for PointClear last year. B2B Marketing Content Marketing B-to-B marketing B2B Lead Roundtable B2B marketing Brian Carroll linkedin Matt Heinz PointClear'

article thumbnail

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year? PointClear (4). Sure, it sounds weird at first, but “simulcast” – a portmanteau of “simultaneous and broadcast” – probably sounded funny when it first hit the national lexicon in the late 1940s.

Ning 40