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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. eMarketing Association Network.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Linkedin and Twitter integrate. Salesforce.com announces Chatter, social computing for enterprise companies. Social media use soars among b-to-b marketers. LinkedIn to Launch Pay for Whitepaper Downloads. Few b-to-b firms are signing up for Super Bowl XLIII advertising. Twitter creates Twitter Lists.

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Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?

MLT Creative

I consider the top three social media platforms for B2B marketing to be Linkedin, Twitter and Facebook. And if you need to narrow further, I suggest Linkedin and Twitter – and here are two guides you might find helpful. Although there are others, start with these three. The fuel for this engine is content.

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How to Calculate Social Marketing ROI

Paul Gillin

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. At the same time, the value generated by the community will enable us to cut an additional one-half customer support position each year. In this chapter, we’ll suggest some approaches. Defining ROI.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. There better be. Why not use it? Is the era of PR over?