B to B Database Marketing Ideal Customer Profiles Linkedin 
Biznology
APRIL 24, 2015
One of the most compelling stories came from Doug Sechrist , vice president of demand marketing at Five9 , a cloud contact-center software company based in San Ramon, CA. Here’s a sneak peek of Doug’s success in finding new customers using lookalike modeling. We look at past wins, and the attributes of those customers.
Biznology
NOVEMBER 27, 2013
The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title.
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