B to B Buying Cycle Disintermediation Information 
The ROI Guy
DECEMBER 6, 2010
At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. The influence of vendors as a trusted source of information lags dramatically, at only 8.1% The Death of a Salesman?
B2B Marketing Zone Posts
OCTOBER 5, 2010
One of the best sources of information is industry statistics. client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. multitude of online social filters were developed over the last 15 years to address our perennial information overload curse. Continue reading.
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