Online Marketing Institute
NOVEMBER 28, 2012
Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. By TJ Raphael. First Name.
Webbiquity
JUNE 17, 2014
Information proliferation means buyers are better-informed than ever about potential approaches to solving problems, and the related product and service alternatives. How To Do It Right: Demand Generation by Forbes. Everything We Thought We Knew About B-to-B Marketing Is Wrong by Forbes.
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Adobe Experience Cloud Blog
JULY 6, 2010
Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 The first session, Keeping Your Strategy in Lockstep with the Changing B-to-B Buyer , was presented by Carlos Hidalgo, President of The Annuitas Group. Obvious but overlooked. virtual event.
B2B Marketing Zone Posts
OCTOBER 5, 2010
What Role Should A Communications Agency Play In A Client’s Social Media? Today we are trying to find an answer to the question What Role Should A Communications Agency Play in A Client’s Social Media. MI6 Marketing Agency , September 15, 2010 Author: Chris Herbert. To do that, curation must be part of the mix. Of course not.
B2B Marketing Zone Posts
SEPTEMBER 8, 2010
You’ll find no greater supporter of online content marketing than me, but marketers and agencies are talking up print for 2011. Content Marketing Converts Even the Toughest Business Buyers - Content Marketing Today , August 12, 2010 Classic Truths about Skeptical Customers Remain Modern Business Realities. B to B (18).
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