B to B, Blast Campaigns, Buyer Need and Forrester

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

NOVEMBER 29, 2010

For example, automotive sites now provide more tools than ever to guide buyer’s decisions including customized configurators and pricing tools, competitive comparison tools, video brochures, and Facebook “fan” pages. In later stages of the sales cycle, analyst reports and peer referrals reign supreme.

Peer-to-peer

Peer-to-peer Marketing Automation Services Spending Marketing Budget

The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

SEPTEMBER 17, 2010

The study examined the customization technique and percentage of buyers who indicated customized content is more valuable when customized by this technique, with results as follows: By Industry = 82%; By Role / Job Function = 67%; By Company Size = 49%; By Geography = 29%.

Interactive Marketing

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle

B2B Marketing Zone

Five Reasons You May Not Be Spending Enough on Content Marketing

The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

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