Marketing Insider Group
DECEMBER 28, 2020
Most allow you to do these things: Email automation: You can set up various campaign workflows for segments of your audience, such as nurture emails, autoresponders, or triggered events. Depending on the recipient’s behavior (downloading an asset, opening an email, clicking on an email), they take different routes.
Hubspot
APRIL 12, 2019
You can set up simple email list autoresponders, or build a smart and complex network of rules designed to target specific users with the exact right email, live chat, website experience, and more. Basically, the workflows tool is automation beyond email, so you can scale your growth and spend less time on repetitive tasks.
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ClickZ
JANUARY 22, 2020
30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.
The Point
APRIL 8, 2015
85% of those surveyed said they currently segment email campaigns based on persona ( tweet this ). • 40% employ no type of immediate autoresponder (follow-up email) to new leads ( tweet this ). . • More than two-thirds (68%) employ both behavioral and demographic lead scoring ( tweet this ). •
Webbiquity
JULY 12, 2016
1) Marketo. An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Best suited (like Marketo) for large enterprises. Drip (is ideal) for sending trigger-based and educational-based email campaigns.”
Outbound Engine
FEBRUARY 11, 2019
At a minimum, the email marketing software should let you easily build an email campaign without the need to directly manipulate code, send emails to your list with good deliverability, and track campaign performance. Recently acquired by Adobe, Marketo is a longtime industry staple that many marketers swear by.
LeadSquared
DECEMBER 28, 2016
When you think of marketing automation , the most probable names that come to a marketer’s mind are HubSpot , InfusionSoft , and Marketo and with that comes a huge monthly bill. There are several marketing automation tools out there – some expensive and some, not so expensive. Is it affordable for small and medium-sized business?
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