Autoresponders Case Studies Lead Scoring SMS 
Hubspot
APRIL 12, 2019
A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. Despite the necessity of automation software, it's a complicated space, full of different software solutions with various features, and use cases.
QuanticMind
OCTOBER 9, 2023
When rolled out correctly, direct response marketing can be a highly effective means of quickly generating leads and guiding target audiences through the sales funnel. This is the directive you’re giving the prospect after having (hopefully) made the case for why they should engage with you. What benefits does it offer brands?
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Optinmonster
DECEMBER 3, 2023
Social media can also indirectly impact your search engine rankings. The SMS call to action in the television commercial below generated 52% of the total entries for the content, even though it ran in only 25% of the ads. Want to improve your SMS marketing strategy? Need ideas for your next lead magnet?
Single Grain
JULY 28, 2020
While ActiveCampaign is built around email marketing, the service also offers a sales CRM (which could be a standalone product on its own) as well as features like SMS marketing and Facebook custom audiences for Facebook ads based on your customer data. It includes a CRM, automation, lead scoring, advanced reporting, and e-commerce features.
SnapApp
JULY 7, 2017
61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. Interactive Quiz Case Study.
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