Salesforce Marketing Cloud

DECEMBER 6, 2023

” Clean data — or data and records that are free of inaccuracies, duplications, and blanks — helps your small business run faster, smoother, and more efficiently. Are there lots of duplicates or contacts with old addresses you know aren’t valid anymore? Do you have a lot of duplicates?

Small Business Marketing 59

Small Business Marketing De-duplication Work Management Marketing Automation Services 59

DealSignal

MARCH 11, 2019

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

ANNUITAS

SEPTEMBER 7, 2010

  These technologies included a marketing automation platform and a CRM system.    Somewhere in the course of the conversation, one of the marketing folks in the room made the statement, “We have marketing automation, but it just doesn’t work.”    With marketing automation and CRM, it’s not any different. 

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

Zoominfo

APRIL 23, 2020

Uniqueness : Are there duplicate records? Validity : Does the data conform to a common syntax? How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If Automating these functions ensures a clean, quality baseline and saves a lot of time. Can records be combined?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Adobe Experience Cloud Blog

OCTOBER 9, 2015

It contains duplicate records, incomplete addresses, and limited segmentation. This poor data makes it difficult to create targeted campaigns and engage your users, which ultimately limits what you can achieve with your marketing automation tool. De-duplicate records. com.ot” is a valid email domain, you need automation.

De-duplication 48

De-duplication Marketing Management Marketing Automation Services Lead Ranking 48

DiscoverOrg

MAY 7, 2019

Uniqueness : Are there duplicate records? Validity : Does the data conform to a common syntax? How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If Automating these functions ensures a clean, quality baseline and saves a lot of time. Can records be combined?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Martech Advisor

OCTOBER 15, 2019

Definition, Types, Collection, Validation and Analysis. The data enrichment process typically begins with cleansing existing customer records; this includes verifying the quality, accuracy, and validity of the data. Learn more: What Is Customer Data? It is not restricted to the firmographics and contact details of customers.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 84