Marketing Insider Group

JULY 15, 2010

People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off. Which is more important: defining marketing process or implementing marketing automation?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

AUGUST 17, 2010

Program Acceleration: the rate at which we move from a marketing concept to a campaign that is driving results. Market Innovation: the rate at which we respond to market changes (possibly down to the individual level) with programs, campaigns and marketing-led activities. Augmented Reality For B2B Marketing in 2011?"

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

AUGUST 12, 2010

Marketing automation might be used to help setup triggers and automated touch points. Kim Albee, Genoo Marketing Automation Aug 17 2010 Thoughtful article. But with marketing automation adoption rates at 5-10% in mid-to-large companies, and less than 1% in smaller companies, not many companies are actually implementing.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

MAY 12, 2010

And so we have to fall back on metrics that are easy to come by: response rates, clicks, impressions, registrations, attendees. Many companies focus on Marketing automation or CRM systems before they have defined this process. We are so focused on tactical execution that we lose focus on the results. Thanks for your comment.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100