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Content-Driven Conversations: The Future of B2B Engagement

Marketing Interactions

Given that Forrester finds that 62% of buyers say they can develop selection criteria or finalize a vendor list based solely on digital content, marketers must use technology to effectively grow engagement with buyers. Use Marketing Automation to Increase “Turns”. And automation is the key to content programs that can scale.

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How Training Companies Can Scale Marketing, Webinar Transcription

Lead Liaison

To watch “How Training Companies Can Scale Marketing” in its entirety, click here. Once the webinar was scheduled, the entire process was managed in Lead Liaison so that we could fully automate and even repurpose the event if we wanted to. How does marketing automation system fit into the overall ecosystem?

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9 Sales Enablement Predictions For 2018

EveryoneSocial

Salespeople are going to spend less time inside their company’s CRM. Was recently speaking with a friend at Forrester who said something to the effect of “CRM is dying!” I’m not going to be the one to make that claim, however, it seems very clear that CRM is going to be changing, likely significantly so over the coming years.

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Top 10 Marketing Automation Benefits for B2B Firms

Hinge Marketing

And the automation of such tasks and decisions that can be so central to the growth of a firm, yet so painstakingly manual, is alluring for sure. Yet new automation capabilities borne out of AI and machine learning seem to emerge daily just as you think you’ve determined your ultimate strategy. Marketing Automation Defined.

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What is personalized marketing and how is it used today?

Martech

It’s about changing the face of marketing, moving from assumption-based, batch-and-blast approaches to meaningful, personalized customer experiences. “If Marketing automation. The Nike Training Club app also provides customers with personalized experiences – in its case, during their everyday exercise routines. Shutterfly.