Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love
Hubspot
JUNE 27, 2018
Use Auto-Responders for Opt-Ins. This first tip should come as no surprise, but given the recent rollout of the General Data Protection Regulation (GDPR) , it bears repeating. The GDPR also requires each European recipient's consent before you reach out to them, and purchased email lists usually do not come with that consent.
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